PRICING Pricing is often an underdeveloped skill but a powerful tool to quickly boost profitability. Typically a 1 percent improvement in pricing can lead to a 14 percent improvement in operating profit. McCombie Group uses state-of-the-art analytical models to help clients understand the market and competitive dynamics that affect pricing decisions.
BRANDING Across most industries, brands are a key success factor to excelling in the marketplace. For McCombie Group, the key to this challenge is the customer– We take a customer-focused and value-based approach to branding. The overall aim of strategic brand management is to accumulate brand value and transform it into inimitable, stable brand assets.…
SALES CHANNEL / DISTRIBUTION OPTIMIZATION Companies have a limited number of levers to drive growth. With the proliferation of new sales channels and technology-enabled selling, most companies now have the opportunity to transform their selling organizations. A properly designed low-cost sales platform can actually drive incremental revenue. McCombie Group can work with clients to develop…
INNOVATION AND PRODUCT DEVELOPMENT Innovation plays a decisive role in keeping a company one step ahead of its competitors. In a globalized and more competitive environment, a comprehensive approach to product development is required. We combine extensive experience in product development with proven capabilities in market research, benchmarking, and analysis to help companies formulate new…
