Free · Confidential · No pitch

What is your business actually worth right now?

Answer the questions a buyer’s team would actually ask and we’ll send back a straight read on where your number would land in today’s market – and the one or two things quietly dragging it down. No cost, no obligation, no sales call unless you ask for one.

Prepared by the McCombie Group deal team The firm behind Selling Your Business with Confidence (Wiley, 2024)
Step 1 of 4 · about two minutes total
The shape of the business
Four answers set the neighborhood. Everything after this sharpens it.
The industry sets the buyer universe – who’s acquiring, and what they’re paying, is different in each one. Please select your industry.
One line is plenty – we’ll tailor the industry questions in the read we send back.
Size sets which buyers can look at you at all. Please select a range.
Deals are quoted as a multiple of this. Please select a range.
Buyers pay for the future. The trend moves the number as much as the level does. Please select a trend.
What a buyer’s team checks first
These two questions move the number in every industry.
Concentration is the first page of every diligence report – one relationship carrying the business gets priced as risk. Please select a share.
The honest answer decides which buyers can even bid. A business that needs its owner is a job; buyers pay for businesses. Please select an answer.
Your industry’s specifics
The questions buyers in your industry actually underwrite.
Insurance agency
Commercial-heavy books trade meaningfully higher – the mix is the single biggest swing in agency value.
A book concentrated in one carrier trades down – buyers price the renewal risk.
Retention is the proxy for how durable the book is – it’s the quality signal buyers trust most.
Owner-written business walks out the door with the owner – a producer bench is an asset buyers pay for.
Home health / home care
Skilled, non-medical, and hospice trade in different ranges to different buyers – segment comes before everything else.
A one-payer platform is one contract renegotiation away from trouble – buyers model exactly that.
Caregiver retention is the number-one risk buyers underwrite in this industry.
Classification is a live diligence question – unresolved, it can hold up an otherwise good deal.
Home services
Recurring service revenue is the number-one lever in this industry – well-built agreement books clear far higher.
Stable crews are a different asset than a hiring treadmill – buyers check this early.
The mix shifts both the multiple and which buyers show up at all.
Accounting firm
Annuity revenue is what buyers underwrite – one-time project work gets discounted.
Decade-long client relationships are the asset actually being bought.
If the clients are yours personally, buyers price the transition risk – a bench of trusted staff changes the math.
Manufacturing
Long-term programs and repeat orders let a buyer model the future; order-by-order revenue gets discounted.
Own products, IP, or tooling lock-in create switching costs buyers pay up for.
Deferred reinvestment comes straight off the price in diligence – better to know before a buyer tells you.
Your industry
You usually already know. Naming it is the first step to pricing it – and often to fixing it.
Where should we send the read?
Within two business days you’ll get a realistic range – never a single number – and the two factors doing the most work in it.
Please add your first name.
Please add a valid email.

We never share your details. This is a read on your business – not a listing, not a sales call. You’ll hear from our team once, with the read – after that, it’s your move.

Your read is in the works.

Within two business days, our team will send you a realistic range for a business like yours – never a single number, because anyone promising one from a form is guessing – along with the two factors in your answers doing the most to set it.

If the honest answer is that now isn’t your moment, the email will say that too. We tell roughly half the owners we meet not to sell yet.

Want to talk it through once it arrives? Just reply – that’s reason enough.

What comes back

A real read – not a generic number

The range

Where you’d actually land

A grounded value range for a business like yours in today’s market – built on real transactions and current buyer behavior, not a calculator guess.

The drag

What’s holding it down

The one or two things a buyer’s team would flag first – customer concentration, owner dependence, revenue quality – and roughly what each is costing you.

The move

What to fix before you sell

Most of these are fixable with time, not more profit. We’ll point at what’s worth addressing now so the number is higher when you’re ready.

An example read

What a read actually looks like

An illustrative example – an insurance agency, roughly $1–3M EBITDA, commercial-heavy and growing. Yours is built the same way, from your own answers.

DM
David McCombieYour number – the honest read
Sample

Agencies with your profile – commercial-heavy, growing, and not dependent on you day to day – are trading at about 11–12x EBITDA right now. That’s anchored to what buyers actually paid over the last year, not a rule of thumb.

11–12xEBITDA, for this profile
$11M–$36Millustrative range on $1–3M EBITDA

That spread is wide on purpose. Reply with your actual EBITDA and I’ll tighten it to a much narrower range in a sentence.

1

Your commercial-lines mix. The single biggest thing pulling you toward the top of that range – it widens the buyer pool and earns a premium personal-lines books don’t.

2

The business runs without you. Buyers pay for a business, not a job. Because yours holds together when you step away, every serious acquirer can bid – and that competition is what sets the price.

Illustrative example, not a valuation. Your read is generated from your own inputs and current market data.

$2B+
in transactions closed by McCombie Group
16 yrs
advising founder- and family-owned businesses
Wiley
Selling Your Business with Confidence (2024)
No pitch
a read on your business, not a sales call

This is an illustrative estimate, not a valuation. The range shown is generated from general market assumptions and the limited inputs you provided. It is for educational and illustrative purposes only. It is not a valuation, appraisal, fairness opinion, or offer, and it should not be relied upon for any transaction, financing, tax, or planning decision.

A meaningful estimate of what a business might sell for requires a detailed review of financial statements, quality of earnings, revenue concentration, and numerous company-specific and market factors – work that can only be done through direct engagement. Actual transaction values vary widely, and a real range is often established only through a competitive process. We make no representation or guarantee as to any value, outcome, or result.

McCombie Group provides merger and acquisition advisory services. It does not offer, and this tool does not constitute, the offer or sale of any security or investment advice. Securities transactions, when applicable, are conducted through GT Securities, Inc. (member FINRA/SIPC).

Indicative market view only; subject to diligence and final financial review. Not legal or tax advice. We don’t share your information.